THEY ARE FOUR SUCCESSfUL PEOPLE, ALREADY ESTABLISHED IN THE WORLD OF FASHION AND SHOWBUSINESS WHO EVERYONE KNOWS OR HAVE AT LEAST HEARD OF AND WHO WILL ONLY REVEAL THEIR IDENTITIES WHEN THEY’VE REACHED THEIR OBJECTIVE.
THEY’VE BEEN SHUT AWAY IN A TUSCAN FARMHOUSE FOR 10 MONTHS TO CREATE A REAL BUSINESS FROM A SIMPLE IDEA!
THEIR MAIN OBJECTIVE IS TO CREATE A NEW BRAND AND MAKE IT KNOWN WORLDWIDE WITH A LIMITED BUDGET!
THEY ATTEMPT TO USE NEW FORMS OF COMMUNICATION WHILST HAVING TO REMAIN ANONYMOUS AND ARE ABSOLUTELY NOT PERMITTED TO USE THEIR “SUPERPOWERS" (EXPLOITING THEIR IMAGE, THE HELP OF THEIR TOP MANAGER FRIENDS...) OTHERWISE WHAT WOULD THE CHALLENGE BE?
THE ONLY HELP THAT THEY’VE BEEN ALLOWED IS A DWARF, CALLED “DUDE'' BY FRIENDS, HIS REGISTERED NAME ASCANIO INFASCELLI, WHO THEY MET AT PISA AIRPORT WHEN HE BEGGED FOR CHARITY TO BUY SOME WHISKY...
THE MAGNIFICENT 4 IMMEDIATELY REGRETTED HELPING HIM OUT AS THE PRESENCE OF ASCANIO IS “EMBARRASSING” IN THE TRUE SENSE OF THE WORD, THEIR LIVES CHANGED COMPLETELY, MADE TO TRAVEL ON A vespa oR EVEN USING THE TRAIN FOR LONG JOURNEYS.
INSTEAD OF THINKING ABOUT THEIR ARDUOUS TASK, THEY FOUND THEMSELVES MANAGING THE COUNTLESS PHONE CALLS FROM ANGRY WOMEN TRYING TO TRACK DOWN THE NOW FAMOUS “dude”...